Posted on 26. September 2011 02:51 by qmiskini

 

Sellers were once Buyers.  Why did they choose the home they are now selling?  Was it the location, home style, floor plan comfortability, the yard, the neighborhood, the color of the front facade?  Was it clean and in move-in condition and met all their wants, needs and wishes when they purchased the home?  Was it a fixer-up they turned into their vision of the perfect home? Whatever the reasons and circumstances, this home was the best fit… it came the closest to fulfilling their wants, needs and wishes.

Now its being sold; now the home that once fit the Seller so well has to be the perfect fit for a Buyer.  In order to attract the Buyer who will see this home as the right fit, the Seller must think like a Buyer.  Helping the Seller think like a Buyer is one of the most important elements of the psychology of selling a home. It is among the primary strategies your Realtor and his or her Team must help you – the Seller successfully accomplish.

Every house, whether it is a cottage or mansion is just a box with defined spaces within it.  How does that box become distinguishable from all other boxes? What is required to make that box appealing to people other than its owner?  What is it about this box that feels welcoming, inviting, orderly, functional, safe?  Are this box’s colors pleasing, cold, vibrant, comforting? Is its outer skin clear and smooth or wrinkled and cracked?  Does it look drab or bright?  How about the window dressing? Is the lawn weedy and sparse or lush and green? Bushes neat and trimmed? Trees cut back away from the roof?

How does the home smell: fresh and neutral or like last evening’s fabulous dinner? Carpets cleaned or stained, wrinkled or stretched?  Wow, look at all the great art this family has collected.  Lots of furniture in this room… it feels crowded. There’s “stuff” in the gutters.  The back yard fence is a little tumble-down.  I wonder why it’s so warm in here… is their air conditioning broken?  Oh look, the windows are all painted shut.  Ugh, there’s all that soap film on the shower curtain, I think this is a dirty house. There are bulbs burned out, I hope that fan-light is still working. There’s a lot of “things” on the kitchen counters; this kitchen is small; not enough storage. Wow these closets are stuffed; not enough closet space.

We were previewing a home in Alpharetta. It was a 1980’s vintage in an elegant executive style sub division.  The owner’s décor, from the kitchen to the huge work-out room was beautifully maintained 1950’s “postmodern.”  The home was decorated in the same style and was filled with extraordinary and expensive art.  It felt like you were visiting a time-warp museum.  The seller had lowered the price more than $100 thousand dollars and still had not received an offer.  Wonder why? The home was eventually withdrawn from the market and two years later has still not sold.

Prior to listing a drab looking contemporary ranch in Kennesaw, the focus for the marketing plan was to offer a home with a bright, cheerful, spacious feeling floor plan that was neat as a pin and in move in condition for a first-time home buyer.  The large dog that was delightfully friendly and shed everywhere was temporarily relocated to a daughter’s home.  Carpets were cleaned. Lots of soap and water and “elbow grease” was used to remove finger prints and smudges from the walls and switch plates. Dark draperies were removed and inexpensive but clean and fresh window blinds were hung.  Half the furniture and 95% of their wall are and room décor was boxed up and put in the garage.  The scruffy lawn and bushes were trimmed, edged and decorated with rich-looking red mulch.  Colorful annuals were planted and the exterior was power washed, gutters were cleaned and the largest tree next to the home was removed.  The home sold in two weeks to a first-time home buyer who was delighted with all the space and how fresh everything seemed compared to their crowded apartment, and “how pretty the garden (the colorful annuals) made the home look.”

Helping Sellers think like Buyers helps sellers sell homes.

Because selling or buying a home is a process and a journey, not an event, you will want to subscribe to our free video e-mail series for home sellers and buyers. For access to the complete series of free video and informational emails that can provide you with many of the important strategies and information you will need to make the best home selling or buying decisions you can CLICK HERE ==èSPECIAL E-MAIL SERIES REPORTS and ask for the free no obligation series of email reports to be sent to you regularly over the next few weeks.  Just put FREE VIDEO EMAIL SERIES in the subject line and let us know if want the home seller or home buyer series. 

If you just want to see what other homes in your area are selling for by searching the MLS CLICK HERE =èSEARCH THE MLS FREE

Or contact us directly for free, no obligation information at info@TMTRealtyGroup.net

 


Posted on 13. September 2011 03:24 by qmiskini

 

Developing a strategy for buying the right home is both an art as well as a science.  The art is understanding your wants.  The science is identifying your needs.  Combining the two provides a picture of the right home for you.

Here is a short primer on some of what your Realtor and their Team will help you identify to get you started on the path to successful home buying.  It all starts with writing it down.  You can call it the wish list, the want list, the need list.  But it’s really all three.

Start with the most important first step you can take – meeting with a Lender to get pre-approved for a home loan.  Your Realtor will have home loan specialists on their Team who can offer a menu of options for loans.  They can provide you with information about the various programs offered, whether or not you qualify for special programs like 203K FHA renovation loans, what you must do to qualify for a home loan, and how much of a home loan can you afford. With a pre-approval letter in hand, you now know what price home you can purchase.

Next you will begin putting all of your specific criteria on paper, developing an image of the size, style and location of the home that fits all your specific criteria. For example, you may want a home in the Walton High School District in Marietta GA, or you want to live in the Milton GA or Alpharetta GA community. You like the schools, but how long will your commute time be to work? How many bedrooms will you need? How about a basement – will storage or expansion be important to you?  Big lot and back yard – room for the kids to play, love gardening? How about a master bedroom on the main level vs. all the bedrooms upstairs?  And you’ve only just begun.  Here’s where working with your Realtor to develop that list in order to generate a daily HomeHunter ® Service list of homes pays off.

Knowing your budget will also help you focus your wish, want and need lists.  For example, a $225,000 budget will buy a newer construction 4 bedroom, 2.5 Bath home on a full basement in the Sprayberry High School District of Marietta GA, but perhaps a somewhat older 3 bedroom, 2 bath home in the Walton High School District of Marietta GA.  Are you handy?  Will taking on a lower priced foreclosed property in Alpharetta GA needing fix-up work to make it your dream home help you bridge cost vs. size vs. location issues?   Or, is new home construction in a new home community in Woodstock GA a better choice for you?

As you can see, wandering through the maze of options available is not the best way to find the right home in the best location at the lowest price with the least hassle.  Engaging a Realtor with a Team of specialists who can help you focus on the best properties for you – those that meet the important criteria you identify -  will not only simplify your search, it will go a long way toward making it more memorable and enjoyable experience.  To help you get started here’s a brief video – How To Make The Most From Your Home-Buying Experience that will outline the process we’ve been talking about.

Because buying or selling a home is a process and a journey, not an event, you will want to subscribe to our free video e-mail series for home buyers and sellers. For access to the complete series of free video and informational emails that can provide you with many of the important strategies and information you will need to make the best home buying or selling decisions you can CLICK HERE ==èSPECIAL E-MAIL SERIES REPORTS and ask for the free no obligation series of email reports to be sent to you regularly over the next few weeks.  Just put FREE VIDEO EMAIL SERIES in the subject line and let us know if want the home buyer or home seller series. 

If you just want to start out by searching the MLS to see what types of homes are available in your projected price range and area of preference CLICK HERE =èSEARCH THE MLS FREE